What does it really cost to build an independent Australian brewery?

When you pay more for a craft beer, have you ever wondered where that money actually goes? Or what it takes to build a brewery capable of competing with some of the world's largest beer companies?

In Episode 7 of Allies on Pursuit, host Chad Kemp sits down with Julian Leigh, founder of Brouhaha, one of the Sunshine Coast's most recognisable independent brewing brands.

Julian's journey is anything but ordinary. From a successful career in dentistry to building and scaling a commercial brewery, he's experienced the excitement of entrepreneurship, the enormous financial risks of expansion, and the personal sacrifices that come with keeping a business alive through extraordinarily challenging times.

We explore the realities of Australia's fiercely competitive brewing industry, the enormous investment required to scale production, the burden of taxation and regulation, and the challenges independent brewers face competing against multinational giants that own many of Australia's most familiar beer brands.

Julian also shares some deeply personal insights into navigating COVID, the pressure of keeping his business afloat and the toll that entrepreneurship can take on both our personal lives and mental health.

But this conversation is about more than just beer.

We also discuss the importance of Australia's pub and brewery culture, the role these places play in bringing communities together, and why making time to share a beer with your mates can mean so much more than simply enjoying a drink.

It's an honest, and conversation about Australian entrepreneurship, resilience, community and the true cost of chasing a dream.

And after hearing Julian's story, you might never look at the price of an independent craft beer quite the same way again.

Enjoyed the conversation?

Subscribe to Allies on Pursuit, give the episode a thumbs up and share your thoughts in the comments.

Do you support independent Australian breweries? And do you think we're doing enough to protect our local brewing and hospitality industries?

We'd love to hear your perspective.

Discover Brouhaha: https://brouhahabrewery.com.au/

Allies on Pursuit is proudly brought to you by New Horizon Financial.

#AlliesOnPursuit #Brouhaha #JulianLeigh #CraftBeer #IndependentBrewers #AustralianBusiness #Entrepreneurship #SunshineCoast #SmallBusiness